Makeup Rules for Women over 40

Makeup Rules for Women over 40

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Ready for my makeup rules for women over 40?  These are what have been working for me as a 40something woman of color.  I hope they help you in some way.

1. Embrace the difference and adapt your makeup routine. My face is different from what it was before. I’ve said it time and time again, but I’ll say it again: as we age, our face changes. It’s pointless and stupid to try to look 20 when you are 40-something. Some women do and they only end up looking weird. Embrace the maturation process and don’t fight it to the point of distraction.

“Don't spend time beating on a wall, hoping to transform it into a door.” Coco Chanel Click To Tweet
One of my girlfriends told me her very skin tone got darker since she entered perimenopause. Hormonal shifts can make your skin darker, grayer or even splotchy. Have you noticed something similar?

Such as life.

So, armed with this knowledge – and acceptance – we understand we can’t apply makeup the same way we did when we were younger, right? Our look has changed and so much our process.

For women our age, the best bet is the “less is more” principle. When I wear too much product, it makes me look even older than I am. Who has time for that? I don’t!  I’m finding this to be especially true under my eyes.  Too much concealer (or too light of a shade) and I’m Lillian Munster leaving the house!

2. Say good bye to your former, firm, smooth eyelids. If the mid-40s has taught me anything, it’s taught me that I need to create a brand new crease because mine has gone into hiding.  Have you noticed your eyelids have weakened a bit (translation: drooped and saggy)? The over lapping “hood” or heavy hood covers what used to be my crease. That’s OK, I can create one with a dark shadow to mimic a crease and the illusion of a deeper eye socket. In fact, I’m working on a video to demonstrate how I do it as woman of color.

In the meantime, check out the wonderful Dominique Sachse’s video on how to create a crease.  She isn’t really focusing on the crease per se, but she demonstrates a technique that creates one.  Honestly, I’ve been watching it in the mornings and using it as a tutorial.   Check her out, her tips are great. Plus, she’s a hoot. Love her personality.

3. Don’t ignore the teethies. After years of my coffee addiction, my teeth have grown a bit yellow and almost, in some places, transparent. Don’t I sound pitiful? Well, I get them whitened. But, in between whitenings, I avoid blue reds and bright lipsticks that will accentuate the discoloration.  My plum lipsticks seem to help me, but corals and bright colors don’t. That’s just my experience.

Also, sometimes, I’ll mix a little lemon juice with baking soda and brush my teeth to whiten them. Don’t leave the mixture on longer than 30 seconds or so. Rinse well. This is a great at-home whitening solution. It’s acid, so do not do it often.

4. Remember to wear your mask. Well, not in public. Some would say masking is more in the category of “skin care”. I disagree. One of my makeup rules for women over 40 is to pay attention to your skin health. Masking is necessary for a flawless makeup look.  You have to have a good canvas in which to apply your makeup.

My weekly or bi-weekly masking is the only way I can minimize facial pores in this stage of life. When I neglect this ritual, my pores are so large you can drive a brand new Kia through them. I also have to exfoliate like crazy. I think it must have something to do with the hormonal shifts of middle age, but without my masks and exfoliation, my skin gets rough and scaly.

5. Find a good concealer product. Quickly! Middle-age can bring dark spots and under eye bags with it. Makeup Forever has the absolute best concealer in the world. I’ve just started using this stuff and I’m in love. It’s a little pricey at $32, but it’s well worth it. Not only does it conceal, but it stays aboard my fine lines. I love it. LOVE it!

I also love NYX Dark Circle Concealer.  It makes the dark bags almost disappear!  It’s affordable and easy to find at Ulta. NYX HD concealer is also a good inexpensive option.

Please share your 40something middle age tips! I’d love to hear them.

Good Concealer for older skin

Note: The Coco Chanel quotes is from Brainy

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